Today's content marketing strategies are multi-lingual: they speak in many different mediums. Long form content continues to be important, visual content is gaining ground rapidly and microcontent is fast claiming a place at the table. Microcontent? What the heck is that?
Microcontent can be explained as a bite-sized content blurb, aimed typically at one specific topic and limited in scope. A significant factor in the growth of microcontent is the global shift to mobile devices. No one is wanting to tackle large blocks of text on a phone, as it's too hard to do. Mobile content is shorter, concise, and quite often visual, or at least features a visual component. With predictions of some 80 percent of traffic from mobile devices within the next few years, it's time to get a grip on how to access that audience!
Some tips for using microcontent in your business!
- One way you might already be using microcontent is for posting a status update on Facebook leading back to your blog.
- Make an image or meme which includes a quote from your post and post it to the photo sharing sites like Pinterest, Instagram, and Tumblr.
- Use Vine or Instagram to produce a short (in the case of Vine; 6 seconds!) pithy video and direct viewers to your page.
- Create copy that your readers can easily retweet!
- Incorporate calls to action inside your microcontent. Click here to learn more, etc.
- Curating bits of content that your readers will find useful from other sites can do many things for you. It helps establish your authority, satisfies your audience, and is very easy to accomplish.
Remember, the best use of microcontent is to make it sharable, and also to have it lead to a destination of your choice!
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