Wednesday, September 24, 2014

How to Use Mobile Marketing to Generate More Leads

With the number of mobile device users constantly on the rise, mobile marketing is no longer something that can be ignored. Rather, it should be used as a powerful tool for reaching potential customers and staying in touch with existing ones.

The statistics regarding mobile devices and their users are staggering. By the end of 2014, there will be 1.75 billion smartphone users. If you aren’t employing mobile marketing techniques to reach these people, you are missing out on a huge opportunity.

So, how exactly do you use mobile marketing to generate more leads? 


How to Generate Leads Using Mobile Marketing

Optimize Your Content for Mobile Users


This is the simplest step, and sometimes it is the most overlooked. If you want to generate leads from people using mobile devices, you need to make sure your content displays properly on those devices. Mobile website optimization and mobile email optimization are crucial.

If your website or marketing emails are difficult to read on a small smartphone screen, most mobile users will look elsewhere. Plain and simple. To make sure your content is seen by mobile users, use fonts that are large enough to be easily read. On your mobile optimized site, include only the essential information, a call to action and a link to your full desktop site where more information can be found. Keep everything simple and streamlined.

Keep Your Call to Action Simple, Too


When a prospective customer opens an email from you or visits your website, your call to action needs to be front and center. It needs to grab their attention without being overly flashy. A simple button with text works well, as long as the button is large enough to be easily tapped with a finger without zooming in.

Offer Discounts


More and more people are using their mobile devices to save money. Offering some type of discount for mobile users is a great way to attract new leads. You could offer some type of coupon that the customer must show on his or her mobile device, or you could do something as simple as offering a special discount to people who can show that they have liked your business’ page on Facebook. People love saving money, and being able to get a discount by simply showing something on their phone is much easier than remembering to bring in a printed coupon or flyer.

Make Your Contact Information Clickable


If someone visits your website looking for a phone number of physical address, they are more likely to take action if they can call you by simply tapping your number or navigate to your address with a single click. Mobile users don’t want to spend extra time copying and pasting. When they can reach you by simply tapping on the information, they are much likely to make contact.

The field of mobile marketing is constantly expanding and evolving. With smartphones becoming more accessible, many people are turning to them to perform searches rather than using desktop computers and laptops. Mobile device users are a huge demographic, and if you aren’t gearing your marketing strategies toward them, you are missing out. At Mile High Mobile Marketing, we can help you develop an effective mobile marketing strategy that will generate new leads for your business. Call us at 720-352-0795 or visit our website today!

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